Online Jewellery Shopping
How to Buy Jewellery Online
Women and jewellery are synonymous with each other and the key factor goading women to buy best jewellery is its adornment factor. In our country jewellery is bought, not only as a symbol of fashion and pride, but also as an investment. People buy gold jewellery, since it acts like a social security. In Hindi it is also termed as “Stri Dhan” which means that jewellery given at the time of marriage is expected to secure a woman’s life and future.
Hence in India buying jewellery is a form of investment.
There are various festivals in India where people celebrate by buying jewellery viz. Dhanteras, Akshaya Tritiya. Hence jewellery shopping in India is an investment, ritual, celebration and passion.
Jewellery over the years has evolved in terms of design and looks. There are various types of jewellery like earrings, bangles, necklaces, chains, pendants, rings etc. The metals used are most often the same viz. silver and gold, but new age precious metals like platinum have become popular amongst both the young and the rich because of their sleek designs and exquisite cuts.
The precious stones used to create such exquisite designs are diamonds, sapphire, ruby, emerald, topaz, to name a few. There has also come-up a new breed of jewellery called Costume Jewellery, which comes with colorful stones and colors which can be matched with the color of the outfits worn. They have become extremely popular over the years, particularly because of their affordability and availability. It is the design and looks that decide whether an individual will buy gold jewellery or will buy diamond jewellery or any other form of jewellery.
To buy gold jewellery online
or diamond jewelry the main look out for a customer should be the following points :
- Genuinity of the products sold
- Buy from a reliable website – which boasts of a pedigree to avoid any kind of fake or spurious items
- The customer should insist as a right to have certifications
The product should come with a guarantee card from the Gold council stating the genuinity of the metal or with the seal stating the carat of the metal.
To buy diamond jewellery a diamond certificate should be provided by the online shopping portal to the customer as a proof of the stone and carat.
- > for Diamonds – from International Gemological Institute
- > for Platinum – Purity hallmarks mentioning the % of platinum present in the jewellery item
- > for Gold – Hallmark from the Gold council
All these issues can be easily taken care of by shopping on www.straightline.in - a portal supported by mjunction services limited – powered by SAIL and Tata Steel that guarantees 100% reliable shopping.
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