Health & Beauty
Buy Health & Beauty Products Online in India
While ‘Health is Wealth’ is an often heard proverb – sales of health products online in India is slowly catching on. Beauty products in India too sell on the web – however, brands here are an important consideration and a store having a greater repertoire of brands in the beauty products category would be a more favored shopping destination.
Retail sales of Health care products take care of the health needs of an individual. Examples of such products could include Blood Glucose Monitors, Blood Pressure Monitors, Weighing pans etc – all of which can be used by the patient, either to pre-empt a disease or take appropriate remedial action against a disease.
Beauty products are more of a person’s life-style statement and hence are essentially price inelastic and brands play an important role in the choice. Similar price inelasticity is observed with health care products also. The reason, however, is simple. If an ailment has to be treated, it has to be treated and the health care product shall need to be bought irrespective of its prices.
Thus in the case of health care products there lies an opportunity to add greater value to the consumers in tier 2 and tier 3 cities. Here such products may not be easily available and buying vide the website could be a boon. Not only does it serve a humanitarian purpose, but it also makes use of technology to reach needy patients across the country.
Health & Beauty - Questions & Comments