Novelty Patterns

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Novelty Patterns
The witty figurative designs and semi-representational patterns of inanimate objects included in this book were printed on lightweight fabrics from the early 1920s to the early 1950s as alternatives to traditional florals, geometrics and plains. Amusing and reasonably priced, these fun prints proved indespensable to the expanding summer leisure wear industry. They were sold to fashion manufacturers in Europe and America, and it is clear that a degree of cross-fertilization occurred. The vogue for nautical imagery became international, as did popular characters from cartoons and children's books. The Victoria and Albert Museum's collection includes just a fraction of novelty design production, but it permits this overview of a light-hearted, escapist genre. In 1925, Kneeland Green (for New York's Stehli Silks Corporation) commissioned artists to create the 'Americana Prints'series - silk patterns that told a story and reflected 'the modern American scene and temper'for customers who were 'sick and tired of the conventional florals and polka dots.'(The Studio 1929). French manufactures also produced sophisticated fun prints used by Parisian couturiers, most notably Elsa Schiapareli, who adored visual jokes on textiles.
TitleNovelty Patterns
PublisherRoli Books Pvt. Ltd.
Publication Year2010
Total No. of Pages66
Weight0.23 KGS
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  • Language: English
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