Frank Unedited

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Frank Unedited
When Frank Simoes, in his own words, 'gatecrashed the advertising party'in the sixties, his bosses at S.H. Benson, precursor of Ogilvy Benson & Mather, knew they had found a young man of talent. A decade later, Simoes set up his own agency and went on to create campaigns such as Vimal and Raymonds, which have probably set a record of sorts by being in existence till today. Twenty years after the birth of Frank Simoes Advertising, heedless to the calls of family and friends to 'lie down until the feeling goes away', he abandoned the advertising profession for a full-time career as a writer. In this book, we bring together the best of Frank Simoes: as ad man; as inveterate traveller and biographer of the two places he loved most, Mumbai and Goa; as a great gourmand and connoisseur of good feni and Scotch; and as an irreverent, witty and often scathing chronicler of our times. This is a book you can visit at different times, in different seasons, and come away each time enriched.
About the Author
Frank Simoes was born in Mumbai on 7 March, at 7 a.m., on the seventh day of the week, in 1937. At the age of eighteen, he decamped from hearth and home for a 'working passage'on a cargo ship, a euphemism for six months'hard labour. Having splurged his wages on Bacchanalian revelry at various ports of call, he signed off in Genoa with two pounds fifty pence and all his worldly belongings in a backpack. His experience in Europe over the next year: reluctant sailor, dharma bum, journeyman, writer; employee in pursuits as eclectic as dishwasher, porter, erratic typist and general dogsbody, provided a winning curriculum vitae for a career as a writer. He was elected to the Hall of Fame of both the Communication Arts Guild and the Advertising Club, authored over three hundred articles and two books, Glad Seasons in Goa and Fare Forward Voyager. He attributed much of his success to the lack of a formal education. Frank Simoes passed away in 2002, in Mumbai, and is survived by his wife, daughter and countless friends and admirers around the world.
TitleFrank Unedited
Author NameFrank Simoes
PublisherRoli Books Pvt. Ltd.
Publication Year2003
Total No. of Pages352
Weight0.58 KGS
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  • Language: English
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