The Perfect Snowball

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The Perfect Snowball
Ranjan Kapur brings forth a parable on issues of business ethics, management practices and corporate social responsibilities.
About the Author
Ranjan Kapur was born in Lahore on 25 November 1942. He spent the first twenty years of his life in Patiala, a small town in Punjab about 150 miles north of Delhi. He was schooled at Welham's Preparatory School, Dehradun, and, subsequently, at Yadavindra Public School, Patiala. After a failed attempt at becoming an engineer, he went on to graduate at the Mahindra College, Patiala, with honours in Mathematics and English. He later got his postgraduate master's degree in English from St. Stephens College, Delhi. It was perhaps his first twenty years in a small town environment that influenced and shaped his career in the advertising business. He started his professional career with Citibank in 1964 in Calcutta and after moving with them a year later to Bombay, started working with SH Benson as a management trainee in 1966. In the mid '70s, Ranjan was transferred to O&M, New York, where he handled the Unilever and Krafts General Foods accounts. In the two years he was there, he graduated from the American Institute of Advanced Advertising Studies. He returned to India in the late '70s and after five years, moved on to Ogilvy Singapore. Ranjan finally returned to India in October 1993 as managing director of Ogilvy & Mather. Today, O&M is a leader in the communications business. Apart from his passion for advertising, Ranjan is an accomplished artist. He is also a sculptor of some renown, having created a series of 'sculptoons'(caricatures made from m-seal).
TitleThe Perfect Snowball
Author NameRanjan Kapur
PublisherRoli Books Pvt. Ltd.
Publication Year2004
Total No. of Pages64
Weight0.2 KGS
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  • Language: English
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