A Requiem For A Brand

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A Requiem For A Brand
Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the 'knowledge consumer'. He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades. A new approach to building brand loyalty that gives marketers a competitive edge in today's high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.
About the Author
Pradip Chanda is a management consultant, author, columnist and noted speaker on the subject of corporate turnarounds and start-ups. His book on turnaround management, The Second Coming, Creativity in Corporate Turnarounds has been widely acknowledged as a valuable guide for practicing managers. An international edition titled Corporate Turnaround, Strategies for renewal is distributed in many countries and has been translated into Mandarin for distribution in China.
TitleA Requiem For A Brand
Total No. of Pages138
Weight0.25 KGS
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  • Language: English
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